Wednesday, March 25, 2009

Mein Kampf illustrates eBook Pricing


Article from CNET News written by David Carnoy

This snippet is not about the eBook they are talking about, more about the selling practices of eBooks on Amazon vs Sony Reader.


"One other note regarding "Mein Kampf:" Based on a 65-35 split off the list price (Amazon's deal with self-publishers), Amazon is making about 89 cents on each copy, so it's possible that it's making more on "Mein Kampf" than it does on many best-selling titles that it sells for $9.99.
The terms Amazon has negotiated from publisher to publisher are confidential, but sources tell me that at $9.99, Amazon is basically breaking even on a lot of those titles. Sony, by comparison, tends to sell best sellers at $11.99, a price point at which you'd assume that it can eke out a profit.
What does this all add up to? Well, clearly the e-book business is in its Wild West stage, and it's only going to get more convoluted when Sony dumps 500,000 free e-books into its database, and Amazon continues adding more public-domain titles.
All these cheap e-books flooding the market are going to be a problem for traditional publishers (it's unclear who uploaded the Kindle Edition of "Mein Kampf," but it was certainly not a traditional publisher). They'll either embrace the brave new world, and make it work for them with lower, more realistic pricing--or adopt the bunker mentality of the music studios and risk downfall."

Special Thanks to Alice for sending me this info.

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